the team

  • Isabelle Edlund
    Isabelle Edlund CEO & Founder

    Isabelle is a serial entrepreneur with background in Social Media and Marketing Strategy. She focuses on sales, customers, press & marketing and she loves to capitalize on big dreams and creativity. 

  • Stefan Sonnerstedt
    Stefan Sonnerstedt Head of the Board & Investor

    Stefan has 15+ years of experience in the financial industry and worked mostly within the structured products area. He enjoys working with early stage companies as investor and advisor and feels good when people around him succeed and develop.

  • Mona Wilcke
    Mona Wilcke Board Member & Investor

    Mona is experienced in how to start companies, formulate business cases and assess investment needs. Outgoing person, have a very large network and strongly engaged in the innovation system in Sweden and member of number of boards.

  • Johan Klaesson
    Johan Klaesson Board Member

    Johan has vast experience in Big Data & Strategy. Former Northern Europe MD of Meetic (acquired by The Match Group). Strong background in Media, Telecom, Internet Service companies, E-commerce, Management Consulting and the start-up sector.


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